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Author Name:    AMBASZ, Emilio (ed.)

Title:   Italy : The New Domestic Landscape : Achievements and Problems of Italian Design. First Edition in dustjacket

Publisher:    Museum of Modern Art, New York, 1972, ISBN:0870703843 

Seller ID:   102930

AMBASZ, Emilio (ed.). Italy : The New Domestic Landscape : Achievements andProblems of Italian Design. New York : The Museum of Modern Art, in collab oration with Centro Di, Florence, (April 1972). First Edition. Pp (10),[11]-430,(2). With 520 illustrations (124 in color). 4to, white paper covered boards, black lettering to spine, in a printed glassine dustjacket with fivepieces of cut-out objects illustrative of Italian design inserted into jac ket as issued. "During the last decade, the emergence of Italy as the dominant force in design has had a profound influence in Europe and the Americas. This phenomenon is important not only becasue of the high quality and diversity of the forms produced, but also because it has generated a lively debate on the sociocultural implications of product design, raising questionsof vital concern to designers throughout the world. For many designers, th e aesthetic quality of individual objects intended for private consumption has become irrelevant in the face of such pressing problems as poverty, urban decay, and the pollution of the environment now encountered in all industrialized countries. Consequently, they are increasingly shifting the focusof their attention from the well-designed object to man's total environmen t, seeing the designer's function as one that can mold patterns of behaviorby creating new settings for freeer, mor adaptable life styles. [...] This publication, issued in conjunction with a major exhibition at The Museum o f Modern Art, is the first to deal comprehensively with these challenging developments. Over 150 objects of Italian design of the past ten years have been selceted for the show and all are reproduced in color or black-and-white, as are the dozen environments by well-known Italian designers speciallycommissioned for the occasion." (from the dj)., Contents : Preface; Introd uction (by Emilio Ambasz); Objects Selected for their Formal and Technical Means; Objects Selected for their Sociocultural Implications; Objects Selected for their Implications of more Flexible Patterns of Use and Arrangement. Environments: Introduction; Design Program; Design as Postulation: Gae Aulenti, Ettore Sottsass, Joe Colombo, Alberto Rosselli, Marco Zanuso and Richard Sapper, Mario Bellini; Design as Commentary: Gaetano Pesce; Counterdesign as Postulation: Ugo La Pietra, Archizoom, Superstudio, Gruppo Strum, Enzo Mari; Winners of the Competition for Young Designers: Gianantonio Mari, Group 9999. Historical Articles: Introduction ; Art Nouveau in Italy (by Paolo Portoghesi); The Futurist Construction of the Universe (by Maurizio Fagiolo dell'Arco); The Beginning of Modern Research, 1930-1940 (by Leonardo Bonevolo); Italian Design 1945-1971 (by Vittorio Gregotti). Critical Articles: Introduction; Italian Design in Relation to Social and Economic Planning(by Ruggero Cominotti); Housing Policy and the Goals of Design in Italy (b y Italo Insolera); Ideological Development in the Thought and Imagery of Italian Design (by Giulio Carlo Argan); The Land of Good Design (by Alessandro Mendini); Radical Architecture (by Germano Celant); Design and Technological Utopia (by Manfredo Tafuri); A Design for New Behaviors (by Filiberto Menna). Summary (by Emilio Ambasz). ADDITIONAL SHIPPING CHARGES WILL BE REQUIRED FOR ORDERS OUTSIDE CANADA DUE TO ITS WEIGHT. Very good in browned dustjacket (with all five cut-outs present). 100.00


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