McLUHAN, Marshall PARKER, Harley, design
Title: Counterblast. First Canadian Trade Edition in dustjacket.
Publisher:  McClelland and Stewart, Toronto / Montreal , 1969,
Seller ID: 27391
McLUHAN, Marshall. Counterblast. Toronto / Montreal : McClelland and Stewart Limited, (1969). First Canadian Trade Edition. Pp 143,(1). 8vo, black cloth, silver & metallic purple lettering to spine. Spadoni and Donnelly 2118.Book design by Harley Parker including printing in several colours. First published a limited edition handmade 'zine' in 1954. "'All remnants of European nationalism and individualism have been reduced to cosmic baby nowder The media are blowing a lot of the baby powder around the pendant cradle ofthe New Man today. The dust gets in our eyes.' Here is Marshall McLuhan in inevitable McLuhan style, introducing Counterblast. And Counterblast, firs t conceived twelve years ago and recently completely revised, may well prove one of the most significant of his works. On the one hand, it is a dress rehearsal of such books as Gutenberg Galaxy and Understanding Media, and, on the other, it is representative of the new directions McLuhan's thought has since taken. Counterblast is a fascinating summation of the methods through which McLuhan has been probing Western, and particularly North Americanconsciousness. Here is McLuhanism simplified, and explained: a McLuhan pri mer. And as the New Yorker once mentioned, 'Other observers have been content to repeat criticisms of industrial society that were formulated a century ago, as if civilization had been steadily emptied out since the advent ofthe power loom... McLuhan has dared to seek the cure in the disease.' Work ing closely with the designer of the book, Harlev Parker, McLuhan has created an extra-typographical 'happening', every page of which blasts at preconceptions. Counterblast disrupts visually, aurally — in every way. jarring our whole minds and in so doing forcing a renewed awareness of our creative abilities to make sense of our environment." - from the dj. Penned notes totwo pages, very light wear to spine ends, else very good in nicked, lightl y rubbed, price-clipped dust jacket. 15.00