McLUHAN, Marshall PARKER, Harley, designed
Title: Counterblast. First British Edition in dustjacket.
Publisher:  Rapp + Whiting Ltd, London, 1969,
Seller ID: 8543
McLUHAN, Marshall. Counterblast. London : Rapp + Whiting Ltd, (1968). FirstBritish Edition. Pp (4),5-143,(1). 8vo, purple cloth, silver lettering to spine. Book design by Harley Parker including printing in several colours. First published a limited edition handmade 'zine' in 1954. "In 1911, Wyndham Lewis's BLAST heralded a revolution in the arts and the minds of men. Using unconventional typography, graphic design, and serious irreverence, BLAST proclaimed that centuries of tradition had been wrenched askew by rapid changes in society and by the dynamism of the machine. Now Marshall McLuhan sets off a COUNTERBLAST to tell us that we are again in revolutionary times. COUNTERBLAST is a manifesto and a book of revelations. Behind it is Dr McLuhan's thesis that innovations in technology, and especially in the communications media, radically alter not only our life styles buf our very reality, our perception of the world. But it is not his way to argue, traditionally, from A to B to C. The free- associative structure of this book - itself a departure from old notions of 'logic' - is constantly exploded by impudent headlines and boldly fractured graphics. The result is a dazzling and dizzying reading experience." from the dj. Very good in slightly nicked andrubbedunclipped dustjacket. 60.00