Title: Last Best West. First Edition in dustjacket.
Publisher:  Fitzhenry and Whiteside, Toronto, Montreal, Winnipeg, Vancouver, 1976, ISBN:0889024014
Seller ID: 97930
Bruce, Jean. The Last Best West. Toronto, Montreal, Winnipeg, Vancouver : Fitzhenry and Whiteside "In association with the Multiculturalism Programme,Department of the Secretary of State", (1976). First Edition. Pp (8),ix-x, 1-177,(3). Double column. Square 8vo, tan cloth, gilt lettering to spine. "Between 1896 and 1914, the Canadian government carried out a vigorous programme in central Europe, Britain, and the United States to persuade people to immigrate to the Canadian west, "The Last Best West." Hundreds of thousands of prospective settlers from diverse and distinctive ethnic backgrounds responded, leading to an extraordinary mass migration which changed the face of Canada. The great campaign to populate the west is presented here by Jean Bruce, in a compelling and moving selection of more than 190 photographs of the period, together with short related texts. Her superb pictorial history gives a fine sense of scope and perspective to this vital period in the growth of Canada. We see all the paraphernalia of the government advertising campaign, the journey from the settlers' homelands, the first prairie homesteads, the development of western cities and industries and, above all, the people whose lives transformed - and were transformed by - the Canadian west." - the front dj flap. Chapters: 1. Advertising Canada; 2. To the Promised Land; 3. Beginnings; 4. Church and School; 5. Labour Force; 6. FromSettlement to City; 7. New Generation. Very good in dustjacket. 20.00