Author:TIPPER, Harry HOLLINGSWORTH, hARRY l. HOTCHKISS, George Burton PARSONS, Frank Alvah

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Advertising : Its Principles and Practice. First printing/edition

By: TIPPER, Harry HOLLINGSWORTH, hARRY l. HOTCHKISS, George Burton PARSONS, Frank Alvah

Price: $150.00

Publisher: 1915,:

Seller ID: 101210


TIPPER, Harry, Harry L. HOLLINGSWORTH, George Burton HOTCHKISS, and Frank A. PARSONS. Advertising : Its Principles and Practice. New York City : The Ronald Press Co., 1915. First Printing/Edition. Pp (8),v-xi,(3),3-575,(1). Illustrated. Index. 8vo, dark blue cloth, gilt lettering to spine. Contents : Part I — The Economic Factors in Advertising. I. What Is Advertising? II.The Way in Which Advertising Is Used. III. The Factors Which Determine the Kind and Extent of Advertising. Part II — The Psychological Factors in Adv ertising. IV. The Psycho-Economic Role of Advertising. V. The Original ... View more info